Official® is a newly launched premium fitted headwear company hailing from the always inspirational city of San Francisco, California. The headwear company has constructed a truly unique and quick to market business model for their product by releasing one-time limited styles every two to three weeks to retailers in addition to traditional seasonal lines. Their ability to keep a constant flow of fresh new product on their retailer's shelves, in the media (blogs, websites, print magazines) is a concept that is aligned and in-tune with the demand of today¹s influential set and savvy consumer.
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